Services: Brand strategy, Naming, Communication Strategy
The application also solves a problem when an insurance event occurs.
Yes, it's possible in Ukraine, in 2021.
The team has requested to launch the brand in the market, attract new customers, ensure brand consistency, and effectively communicate the product features.
We conducted a strategic session with the team, followed by research to gain deeper insights into insurance in people's daily lives.
Additionally, we formulated hypotheses about our main audience.
In the interview, we met Kostya. He is a modern, 30-year-old man. While he isn't a fan of Silicon Valley or Elon Musk, he keeps up with current events diligently.
Whether it's an iPhone presentation or a rocket launch, he's interested.
Subscriptions to Netflix, Spotify, Apple Music, and Megogo are quite common for him. He is open-minded.
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In an interview with the audience, we understood that the name "Sdelky" has more of an association with finance rather than the insurance sphere. So, we decided to change it.
The main identity idea is a circle filled with a gradient, symbolizing the SOS button.
We were looking for elements which will be available for our customer to remember and explain simply. That even the five-year-old child understood.
When we worked on communication, we realized that the driver who had a car accident was upset not only because of it but also because plans changed rapidly.
He was driving to his office, and someone scratched the car. Unpleasant experience.
