Scalable Path is an outsourced augmentation company based in San Francisco. We need to create content that helps us attract more clients and increase our audience.
Services: Brand strategy, Naming, Communication Strategy
We started with an analysis of founders to understand what is important to them and why they read different media.
How to improve the product to grow?
How to grow?
They are looking for all these answers in media, articles, and social media. They have specific requests when they need to address practical problems. Or they seek content that aids in vision and inspires.
A few answers from the interview about reasons for content consumption
The reasons why founders read business media
So our brand content should help our audience
We created useful content for startup founders, covering topics such as growth strategies for tech companies and product development on LinkedIn and X (Twitter)
Updates in a tech world
(development side)
Hiring
Scale your
team/product
Case studies or
success stories
Evidence of our expertise
Brand
Creative content brings more reach, engagement, and new followers
For instance, we asked developers what the most important advice is for people who want to become developers, and the answer was that the most important thing is to get a good microphone.
Or why building a unicorn is not relevant anymore.Such types of posts bring us more new followers and likes.
